Archive for June, 2014

Thursday, June 26th, 2014

Increased rates of sick leave in the summer hit business hard.

The summer is a wonderful thing, we wait for it through the long winter months and it arrives, bringing colour, long nights, warmth and a general good feeling. However people want to be out in the sun and having fun while it lasts. This means that sickness rates rise in many business during the summer months, some staff take a day off “sick”, because its too nice a day and they want to do something other than work! This has a negative impact on production or service, sometimes mean a higher price for customers and adds extra cost and expense to the business too.

So business need to look at what they can do to attract their staff in during the summer and to help eliminate feigned sickness on a nice day. A summer themed competition or targets with prizes often works well because the office is buzzing, it’s fun and extra things can be won. Managers can use an extra half day holiday or a double lunch break as a bigger prize, making sure there are lots of smaller prizes as incentives to build up to these. Branded sweets, stress balls, mugs, pens, rulers, gift vouchers, swapping work with a manager for a day, are all good incentives to come to work and work hard while you  are there. There might even be a prize for 100%  attendance over the summer months.

If you like the idea of raising attendance and stamping out summer “sickies”, look at for inspiration.


Friday, June 13th, 2014

Promotional cooling products, perfect marketing idea for this hot summer!

promotional-drinksIt is very hot and very humid, it’s only 9am, early June and yes it’s the UK! We are not used to such hot weather, everyone is searching for a way to keep cool and look cool, whilst enjoying the fabulous weather.

Currently trending in the promotional world are cooling products; ice packs, drink coolers, promotional bottled water, mini branded cool bags and embroidered caps. Our clients are understanding that their clients are finding it hot! Summer themed promotional items get kept by their owner for years, in the cupboard over winter, then out again for the summer!

Especially during another summer of super sport, our can coolers will be really popular, each time a nice cold can is drunk, your brand gets noticed! We also do these in small bottle size and wine bottle size. Great for BBQ’s, picnics and outdoor events.

Mini branded coolers in a variety of styles, you know these will have repeated use and as they are “out and about” products, providing repeated exposure to new and potential clients. The ice packs are perfect for coolers or as a stand alone product!

These best way to stay healthy in the sun is to wear a hat and drink plenty of water, our promotional bottled water is perfect for any event and our caps will last for years, with your logo on!

If you are interested in any of the summer themed promotional items, call us on 0800 731 0301, or go to



Thursday, June 5th, 2014

Promoting a charity is just as important, as promoting a profit making buiness, if not more so.

Some charities have a great marketing strategy and are really good at getting themselves known, spreading their message and pointing people in the right direction to get help. Some charities feel they can’t spend their fundraising on marketing or promotional items. The work and services that charities provide fill a huge gap that the government and corporate world leave in society. That gap is one of help, support, patience, understanding and care giving. Some charities have government and local authority funding, that needs topping up by fundraising, others have to raise all the money themselves. Promotional items can help these charities in two ways:

  • Items can be branded or plain and used for resale at open days and on stands at shows. The profit then boosts the fundraising effort. If you are going to do this, remember larger quanitites attract much cheaper prices than small quantities, allowing more money to be raised.
  • Branded items, displaying your logo, service details and how to get in contact, will show people where to go to get the help your charity provides. Lots of people don’t ask for help, because they don’t know the help is actually available to them.

These items can be fun or useful, whatever your client group would relate to. For example an adult literacy chairty might use branded notebooks, bookmarks or pens. An animal charity might use animal shaped stress balls.

If you want help promoting your company, please call us on 0800 731 0301, or look at



Wednesday, June 4th, 2014

Promotional items to help the ageing population


A large portion of our commuity are older people, in fact  almost 17% of us are over 65 and this is an upward trend.  When that figure is compared to 17% of our population being under 15 and on a declining trend, you can see in a short time the population will be on average, much older. So why not pitch your promotional items to that very large and growing group of people. If you provide something usefuly, it will be kept a long time, reminding your clients and potential clients of your brand and products. This easy grip jar opener, helps solve an every day problem for millions of people, (not just the older ones)!


Stress balls are proven to keep your hands stronger and flexible for longer, if squeezed regularly every day. They are shaped, coloured and easily printable. We can do everyday items like tea towels, aprons and clothing too. Hand warmers are terrific as older people often suffer from poor circulation and get hold hands when the weather turn a little chilly, or during winter. Handwarmers can be re-used time and again.

There is a large range of bags available that can be branded and printed with details of your service and company logo. Shopping bags fold up small,  are eternally useful especially as most supermarkets now charge for carrier bags.

So when your planning your new marketing strategy, think about the  ageing population and what you could do, that helps them and promotes your company at the same time. If you want ideas or inspiration, look at or call us on 0800 731 0301.