Archive for December, 2014

Tuesday, December 2nd, 2014

T’is the Season for Giving Christmas Stress Balls

Every business has its ups and downs, and depending on your product there are times of year when sales increase and decrease significantly. If you own a beachside resort, for example, then the summer is the season for you. If you sell cold medicine then you probably spend most of the year preparing for winter. There is, however, a special time where many businesses see a spike in sales: near Christmas.

People are searching for the perfect gift for their loved ones. They may even have additional disposable income due to a Christmas bonus or savings to spend at this time of year. It is a great time to promote new products or services, as so many people are actively shopping and looking for new and interesting things.

The shops tend to be quite busy, and it may be a good time to hand out a Christmas-y promotional item with every purchase. If you have an office or offer a certain service, the giving season may be the only excuse you need to add a little joy to each transaction. Join in the Christmas cheer!

If you don’t have face to face contact with your clients, you can also send them a gift as reward for their loyalty. We all like to receive presents, and sending a stress ball to your most valuable clients is just that; a nice Christmas present.

It shows your clients that they are important to you; that you have a genuine human interest in them. As a client it’s always nice to feel appreciated and sometimes a small article is all it takes. The same applies to employees- a small gift goes a long way.

Christmas is a wonderful time to promote business, create new clients and show appreciation for the people that are already an important part of your company’s success. Get in the spirit with Christmas stress balls!

Posted by Mikkis | Filed in christmas gift, News, Promotional, Stress Balls | Comment now »


Monday, December 1st, 2014

Promotional Items to Launch a New Product or Service

Promotional items to launch a new product or service – launching something new is one of the biggest challenges in the business world. It can often represent a huge risk for a company. However, fortune favours the bold and exploring new business ventures is an excellent way to expand within your industry.

The people at Netflix were likely quite nervous about starting their streaming service, as it was a completely new business venture- at the time there was nothing like it. They took a huge risk and it paid off. Launching a new product is a risk worth taking, but it has to be calculated and done in an intelligent manner.

The biggest challenge when launching a new brand is getting the brand out there. These days if someone says fairy liquid you know exactly what it means and what that products represents, but there was a time when that was not the case.

Before becoming part of accepted UK lexicon, the washing up liquid had to establish itself, and part of that was done through promotional products. A promotional product that manages to say “This is who we are, what we do and this is how you can contact us” can help establish a brand. The right product, with the right message in the right hands can make the launch go much more smoothly.

If you play your cards right, you can even create brand awareness before there is an actual product. Hype is a very powerful tool in the marketing world. Start distributing promotional items before the launch of the product, and include the date of the actual launch. This will give your potential customers time to anticipate and think about how they can use your product or service. With a little luck they’ll purchase it from day one.

When trying to get a new idea off the ground, getting that idea in peoples’ mind is the first step. A promotional item is a great way to get there.

Posted by Mikkis | Filed in new business, new venture, News, Promotional | Comment now »