Archive for the 'bookmarks' Category

Thursday, June 26th, 2014

Increased rates of sick leave in the summer hit business hard.

The summer is a wonderful thing, we wait for it through the long winter months and it arrives, bringing colour, long nights, warmth and a general good feeling. However people want to be out in the sun and having fun while it lasts. This means that sickness rates rise in many business during the summer months, some staff take a day off “sick”, because its too nice a day and they want to do something other than work! This has a negative impact on production or service, sometimes mean a higher price for customers and adds extra cost and expense to the business too.

So business need to look at what they can do to attract their staff in during the summer and to help eliminate feigned sickness on a nice day. A summer themed competition or targets with prizes often works well because the office is buzzing, it’s fun and extra things can be won. Managers can use an extra half day holiday or a double lunch break as a bigger prize, making sure there are lots of smaller prizes as incentives to build up to these. Branded sweets, stress balls, mugs, pens, rulers, gift vouchers, swapping work with a manager for a day, are all good incentives to come to work and work hard while you  are there. There might even be a prize for 100%  attendance over the summer months.

If you like the idea of raising attendance and stamping out summer “sickies”, look at for inspiration.


Thursday, June 5th, 2014

Promoting a charity is just as important, as promoting a profit making buiness, if not more so.

Some charities have a great marketing strategy and are really good at getting themselves known, spreading their message and pointing people in the right direction to get help. Some charities feel they can’t spend their fundraising on marketing or promotional items. The work and services that charities provide fill a huge gap that the government and corporate world leave in society. That gap is one of help, support, patience, understanding and care giving. Some charities have government and local authority funding, that needs topping up by fundraising, others have to raise all the money themselves. Promotional items can help these charities in two ways:

  • Items can be branded or plain and used for resale at open days and on stands at shows. The profit then boosts the fundraising effort. If you are going to do this, remember larger quanitites attract much cheaper prices than small quantities, allowing more money to be raised.
  • Branded items, displaying your logo, service details and how to get in contact, will show people where to go to get the help your charity provides. Lots of people don’t ask for help, because they don’t know the help is actually available to them.

These items can be fun or useful, whatever your client group would relate to. For example an adult literacy chairty might use branded notebooks, bookmarks or pens. An animal charity might use animal shaped stress balls.

If you want help promoting your company, please call us on 0800 731 0301, or look at