Archive for the 'News' Category

Tuesday, January 5th, 2016

Kim Kardishain’s ‘Underdog’ Secret Can Help Your Business


Every business needs to be recognised by the marketplace for its own survival. Even if there seems to be is no rhyme-or-reason for its existence.

This is why I am fascinated by the flashing bulbs surrounding the current belle of the moment Kim Kardashian

I guess the more things change, the more they stay the same. Before Kim, who was in place as the most least-talented-yet-globally-desired-tabloid-fodder-female on the planet? I guess you could build a case for Paris Hilton.

Now cast your mind back to the last time you saw a celebrity like this in the papers or in a magazine snapped by the paparazzi while going jogging with a Chiuahua under each arm or stumbling out of a night club in a bra-less see-through.

If you rolled your eyes and turned the page, it is highly likely you missed a trick.

These guys are excellent examples of great marketing. Or at least the people who manage them are.

These celebrities pay millions to media companies to manage their profile in the public eyes.

So what are they advertising?

If you think they are advertising themselves you would be only partly right. What they are in fact advertising is their ‘celebrity capital’ for other companies.

And here is the most interesting part. The less talented you are and the higher your profile the MORE useful you are to advertisers.

Do you want to know why? It’s quite intruiging.

The lower the level of talent the more the person on the street can identify with you.

And the higher your profile the more mystique you have about you in regard to your ‘rise to riches’…the public who identify with you have a lucky rabbits foot feeling in connection with you.

The feeling is like this;

“If fame can happen with Kim, if I take random selfies and silicone injections in my butt, maybe one day I will be discovered.”

Of course the public are not aware that most fame, if it is sustained for a significant length of time, is in fact created and managed. Managed very carefully, for good reason.

A talentless high profile celebrity becomes a cash cow for companies who want to align their brand with the celebrity.

Any celebrity with low talent and a high profile immediately has a ‘People’s Champion’ status.

In this day and age of social media, this is great news for small to medium sized businesses.

It is the job of your marketing to become the people’s champion of your marketplace. So your marketplace identify with you and want to emulate you through their purchases.

And your celebrity status will also atract other complimentary companies who will clamber over themselves to align with you through strategic alliances or do business with you through joint ventures.

Everybody loves an underdog.


Wednesday, April 29th, 2015

Promotional Strategies that Really Help Your Business

Every company has its own ideas and plans for promotion. It’s all about making a long lasting impression that will attract new customers and maintain a loyal bond with the ones you already have.

The techniques and methods you choose fully on your vision and the company profile. In the world of marketing there are many promotional strategies that can help you increase the value of your brand and help it stand out from the competitors.

Social Media

In this day and age if you’re not using social media, you simply don’t exist. This is because messages and ideas travel faster online. Social networks can also help you to promote your products and services.

Using social media you can reach a larger number of potential customers and keep an eye on your competitors. Platforms like Facebook and Twitter allow you to maintain your relationship with customers on a more personal level.

Charity Events

Promoting your brand whilst supporting an important cause can be a smart idea for any company. Sometimes in order to receive, you first have to invest. These types of events help you reach your target audience and can even help attract people from different fields of interest.

Make sure that everybody who leaves the event receives something to remember your brand. Think of a stress ball or promotional item that suits the occasion. People will keep them in their homes and think about your company when they talk about the event with friends or business partners.

Encourage Connection Building

Offer gifts or discounts in exchange for new customer contacts from other businesses. People may feel more motivated to recommend your brand if they receive something in return. In the end it will be money well spent.

Promotional Key Rings

If you want to be remembered, don’t hand over your business card, offer an original stress ball key ring with your company’s logo. It will be more innovative and fun.

People can simply attach these promotional items to their key chains and have a daily reminder of your company. They also work well for stress relief, and can be taken anywhere.

Contact us today to find out how promotional items can help your business.

Posted by Mikkis | Filed in Branding, business advice, News | Comment now »


Thursday, April 23rd, 2015

How to Grow your Brand Through Collaborations

Making your brand recognisable is important, and with the competition present in most industries you may need a marketing strategy to make it happen.

Finding new customers can be challenging for any business but if you’re able to make achieve this you will see the company grow quickly.

We often say: “it’s not about what you know but who you know”. Both large and small businesses can benefit from product collaborations with other companies.

How to create a bond with potential partners?

  1. Be very clear about what your objectives are

All teamwork is more effective when both sides identify their roles and responsibilities. Having well-defined goals will save time and help you achieve desired results faster.

  1. Create a loyal relationship

From the beginning, try to find ways to instil trust and build a strong relationship with your potential partner. Perhaps you can show your good faith by helping market their services at your business. Offer to hand out their business cards, or keep a basket of stress balls with their logo in your reception area.

Stress balls are a modern and low cost approach to advertising any business. On our website you will find a full range of stress balls that can be used to promote almost anything. They are offered at reasonable prices that can suit any budget- you may even offer to have them printed for the other company yourself.

  1. Have common interests

Collaborating with the right partners can enhance your business strategies and overall results. Find out what your customers are looking for and which brands they’re using in order to help identify good potential partnerships.

This method will also help guarantee that both partners have sufficient knowledge about the specific industry and an understanding of the needs and requirements of the market.

Posted by Mikkis | Filed in Branding, business advice, News | Comment now »


Friday, April 17th, 2015

Helping Your Employees with Stress Relief

Being a professional and well-organised employer plays a large part in the success of the company. But what about the employees?

The truth is, you can’t really have a profitable and balanced company if your personnel is constantly tense or under pressure. Stress can negatively affect our health and work performance.

If you want to show your employees your appreciation, personalised stress balls are a very effective gift. They not only look great as office decorations, there are many psychological and physical reasons why they can be effective in stressful situations. They help with stress relief and create a distraction from everyday challenges.

As you squeeze the rubber ball your body relaxes and your mind becomes more peaceful. It’s a great form of therapy for in the midst of a busy work environment. The idea is to stimulate nerves in your hand and reach areas in your brain responsible for emotional relaxation.

People often keep different items or family photos on their office desks. As a result there may not be much room for other things, but stress balls are small and handy; they won’t take up a lot of space.

You don’t have to choose something that is related to your industry. Be creative and use products that break the ice and initiate conversations. They might even help you build a tighter relationship with your staff and gain their trust. Another idea is to print an inspiring message on the squeeze ball to help keep your employees motivated throughout the day.

Our website offers thousands of different sizes and shapes of stress balls including traditional round balls, wild animals and space shuttles. You may be amazed by the diversity and number of stress balls to choose from.

Try using stress balls to increase morale in your work environment and you will see your staff happy and productive.

Posted by Mikkis | Filed in Branding, business advice, News | Comment now »


Wednesday, April 8th, 2015

Best Stress Relief Toys to Promote Health-Related Businesses

Any creative company understands that in order to be recognisable, important advertising measures must be taken; especially if you want to spread a message as important as well-being.

Using stress balls as promotional items for health related events will make the campaign memorable and fun. Check out our large variety of stress balls and add a catchy message or your company logo.


This shape is popular amongst medical offices, particularly those that deal with cardiovascular issues. We should all remember what an important part the cardiovascular system plays in our lives. This stress ball has the potential to remind clients to stay calm, take care of their hearts, and hopefully book an appointment with you if they should ever need your services.


Medicine is all about promoting a healthy lifestyle and physical activity. Inspire your clients to keep this stress ball in their office as a reminder to stay fit and active. They may even feel more motivated to start a new sport or join a gym.

Stressed Doctor

Medical professionals have very challenging jobs; long hours and a constantly changing environment can affect even the strongest professionals. Consider using this stress ball for a promotional campaign- it’s a great therapy tool that will help your clients to relax and concentrate.


This stress ball will be a winner for any breast cancer awareness campaign. It can also be a great reminder for female patients to have regular mammogram scans. When placed on a doctor’s desk it can also be the perfect way to strike up a conversation about more difficult subjects.


We have many options for fruity stress balls, which can be used to promote health in the form of a balanced diet. We live in an age of junk food and unhealthy habits, and a fruit-shaped stress ball can help promote a diet full of plenty of fruit and veg.

Chips with Ketchup

You might be shocked to find this type of stress ball in a medical environment, as chips are not known for their health benefits. However if you add a clever note, it will send the right message. Sometimes in order to spread awareness you have to use products that catch people’s attention.

Posted by Mikkis | Filed in Branding, News, Promotional | Comment now »


Thursday, February 12th, 2015

Curing your Office of SAD

It is that time of year again, the skies are grey, it is dark for longer than it is light, it is raining every day and the sun doesn’t look like it is returning any time soon.


One look into your office will show you how the weather outside is affecting your staff or colleagues, their wellbeing, general outlook and performance at work.


Studies have shown that the UK is a hotbed for SAD sufferers. SAD is a form of depression caused by changes in the weather and many people believe the link is between a lack of sunlight and how happy we feel.


So when living in the UK how do you keep your office upbeat and happy all year around?

Running Man Stress Ball



It’s never a bad time to give your office a lick of colour. Take everything out of your office one day and have your team help you choose and paint the office together, it can be a great teambuilding exercise as well as adding life and soul to an ordinarily white room with white tiles and bright lights.


Change the Lights


Whilst office lighting can be some of the brightest in the world, it can create an almost clinical feel in the room. Mix up the lights with yellows, day light bulbs and different coloured bulbs that can be used to create more natural, or more relaxing lighting in the room. Lowering the intensity of lightbulbs can have a positive effect on those who suffer with migraines, whilst coloured lights can be used to alter even the lowest of moods.



Have your staff bring in photos of their families, pictures of their favourite holiday destinations or even their favourite band posters – fill the room with positive images and memories so when work does get too much and you can no longer stare at the screen, your other option isn’t a plain white wall.


Invest in a Good Music System


Music can be a great tool in cheering up your team. There are certain songs we just can’t listen to without wanting to get up and dance with a huge smile on our faces. Choose a good playlist for the office that can be changed through the day, upbeat for the mornings, relaxing to get work done and upbeat again for the countdown to the end of the day.


Treat them to Coffee


Words cannot describe how nice it is to arrive at work to a delicious cup of frothy coffee instead of stirring some powered milk and powdered coffee into a mug with hot water. It is a small investment for most companies and can greatly increase both the productivity of your staff first thing in the morning, as well as letting them know you are thinking of them after their commute.


Buy Games


Some offices, such as Google, have been made famous around the world with their tales of nap rooms, game rooms, ball ponds and even giant play parks and many of the staff agree they are some of the best places in the world. Sometimes in a long meeting that is going nowhere or on a day with slow production you know your staff are simply struggling – next time, instead of powering through, take a break, make a cuppa and play a game of twister or buckaroo with your team to help break the ice, get everyone smiling and refresh them for tackling the board room once more.


However your office functions, it is essential to keep your staff happy and on form – they will recognise the efforts you have made and the de stressing tools will encourage them to work harder for your company and with a smile on their face – all year round. Visit our online site to see our full range of stress combating squeeze balls

Posted by Mikkis | Filed in business advice, News, staff | Comment now »


Monday, January 5th, 2015

Keeping your Staff Happy

Happy staff makes for a happy office, and a happy office makes for a happy company.


When running your own company, it can be difficult to look past your own stresses, both business and personal, let alone to think of your staff, no matter how much or how little contact you have with them.


Mental health and stress related illnesses have higher numbers in the UK than in the majority of Europe and for many people it can be prevented before it starts with a few simple changes.

Keeping Staff Happy

Many people have stress in their home life, before they even come in to work – and whilst it isn’t your responsibility as an employer, it can really help your company to try to eliminate the chances of having stresses at work. The less stress someone has when they walk into an office, the quicker they can clear their mind and begin work for the day – and the less likely they will be to become distracted, trying to decrease their stress levels throughout the day.


Adapting your office to become less stressful can have an immeasurable impact on your company and how it runs, as well as how committed your staff are to a company who helped them so greatly. A couple of very minimal changes can make all the difference.


Buy New Kitchen Appliances


Everyone loves delicious coffee, no one enjoys paying £3 a day in Starbucks for one. Keep your staff happy (and stop them turning up late to the office) with a coffee machine that is actually worth investing in. Starting the day with a delicious coffee will not only increase the immediate production, the endorphins released will help keep your staff happier.


Invest in a blender and provide fresh fruit and vegetables. Soft drinks such as Cola or Sprite can have a negative impact on the brain and result in chemical imbalances. The artificial sugars and flavours can have an immediate positive effect on endorphins and production, however the sugar crash that comes after put the drinker in a worse position than before the drink – over use of the product can even cause long term health problems.


Leave recipes and provide products such as chia or kale to help encourage a healthier and happier brain for your staff – keeping the staff healthy will also lessen the chances of them becoming sick throughout the year!


Offer a Wellbeing Coach or Gym Membership


Wellbeing coaches can be a costly investment, however the impact on your company can be immeasurable. If providing a wellbeing coach is out of your budget let your staff know you can offer discounts or help if they decide to go for some form of counselling off their own backs. This could help encourage those who need it to opt for it, knowing it won’t cost the earth.


Exercising is probably the best de-stressing tool. The natural endorphins released when a person exercises are both stronger and last longer than those in vices, such as chocolate or red wine. Offering a gym membership for your staff will help keep them both happy and healthy. If it is outside of your budget, why not create an office football or rugby team, where once a week the team can work out together – it will also strengthen your team.


Create a Fun Office Environment


Google is often praised for being great employers, and many people believe it is down to how they run their offices. Things like ball ponds, slides, lounge areas and libraries can make huge difference to how your staff view their office and how comfortable they are.


If you are in a position to, create a “lounge area” where you can provide a TV, a bed or comfortable sofa, bean bags, books and music. This can give your staff an area to wind down, alone in the office – we all know that sometimes outside factors stop us from working and rather than staring at a screen becoming frustrated, it can be the perfect tool to get back on track.


Stress balls, soft toys, bright posters and music playing can all provide your staff with visual and physical pleasures to release stress and encourage happiness within your office. – The happier your staff are, the more they want to work!

Posted by Mikkis | Filed in business advice, new business, News, staff | Comment now »


Tuesday, December 2nd, 2014

T’is the Season for Giving Christmas Stress Balls

Every business has its ups and downs, and depending on your product there are times of year when sales increase and decrease significantly. If you own a beachside resort, for example, then the summer is the season for you. If you sell cold medicine then you probably spend most of the year preparing for winter. There is, however, a special time where many businesses see a spike in sales: near Christmas.

People are searching for the perfect gift for their loved ones. They may even have additional disposable income due to a Christmas bonus or savings to spend at this time of year. It is a great time to promote new products or services, as so many people are actively shopping and looking for new and interesting things.

The shops tend to be quite busy, and it may be a good time to hand out a Christmas-y promotional item with every purchase. If you have an office or offer a certain service, the giving season may be the only excuse you need to add a little joy to each transaction. Join in the Christmas cheer!

If you don’t have face to face contact with your clients, you can also send them a gift as reward for their loyalty. We all like to receive presents, and sending a stress ball to your most valuable clients is just that; a nice Christmas present.

It shows your clients that they are important to you; that you have a genuine human interest in them. As a client it’s always nice to feel appreciated and sometimes a small article is all it takes. The same applies to employees- a small gift goes a long way.

Christmas is a wonderful time to promote business, create new clients and show appreciation for the people that are already an important part of your company’s success. Get in the spirit with Christmas stress balls!

Posted by Mikkis | Filed in christmas gift, News, Promotional, Stress Balls | Comment now »


Monday, December 1st, 2014

Promotional Items to Launch a New Product or Service

Promotional items to launch a new product or service – launching something new is one of the biggest challenges in the business world. It can often represent a huge risk for a company. However, fortune favours the bold and exploring new business ventures is an excellent way to expand within your industry.

The people at Netflix were likely quite nervous about starting their streaming service, as it was a completely new business venture- at the time there was nothing like it. They took a huge risk and it paid off. Launching a new product is a risk worth taking, but it has to be calculated and done in an intelligent manner.

The biggest challenge when launching a new brand is getting the brand out there. These days if someone says fairy liquid you know exactly what it means and what that products represents, but there was a time when that was not the case.

Before becoming part of accepted UK lexicon, the washing up liquid had to establish itself, and part of that was done through promotional products. A promotional product that manages to say “This is who we are, what we do and this is how you can contact us” can help establish a brand. The right product, with the right message in the right hands can make the launch go much more smoothly.

If you play your cards right, you can even create brand awareness before there is an actual product. Hype is a very powerful tool in the marketing world. Start distributing promotional items before the launch of the product, and include the date of the actual launch. This will give your potential customers time to anticipate and think about how they can use your product or service. With a little luck they’ll purchase it from day one.

When trying to get a new idea off the ground, getting that idea in peoples’ mind is the first step. A promotional item is a great way to get there.

Posted by Mikkis | Filed in new business, new venture, News, Promotional | Comment now »


Sunday, November 30th, 2014

Relief, Relaxation and Your Brand

If you’re reading this article you may be looking for a way to relieve stress. But, what is stress? To put it simply, it’s that feeling of pressure and anxiety that we experience in the wake of situations we can’t really cope with at that particular moment.

The world of business (any business) is often full of stressful moments. Perhaps a client cannot pay their invoice on time and cash flow is tight, or a supplier is late with their delivery.

Your ability to react and adapt to these stressful situations can make or break a business; stress balls are great for providing a sense of relief when faced with stressful situations. Taking out frustration on a toy is of course much better than taking it out on the employees or on yourself.

If you think of this in terms of marketing and branding, if an object that has your brand on it is frequently associated with relief from daily business struggles, your clients may just equate your brand with stress relief.

You are essentially there for them during moments of frustration. If your logo and contact info are on that stress ball and you happen to offer a service they need, they may also contact you to begin a new business partnership.

As many can tell you, a second sale can be much easier than a first sale. In order to achieve that first sale your potential customers must be aware of your brand. This is why it is important to hand out promotional item and stress balls at events, and send your clients home with them after doing business.

It just makes sense – if someone gets a stress ball and then realises that the little robot stress ball he or she has been squeezing for the past couple of weeks also has information on a company that can help, the robot provides relief in more than one way.

Relief and relaxation are two great things to associate your brand with. They could help you attract new clients and encourage repeat business.

Posted by Mikkis | Filed in News, Promotional, Stress Balls, stress relief | Comment now »