Friday, May 2nd, 2014

Facebook, friend or Foe to companies?

wow-mugsFacebook is a 21st century phenomenon. It has allowed people to connect quickly and easily, to a vast circle of friends and  acquaintances throughout the world. Facebook is now also a recognised place for companies large and small, national, international and local to promote their products and activities. Charities are thriving with the use of facebook, daily updates, features of pets needing homes and fundraising days such as “Prince Fluffy Kareems” give a dollar day, (an egyptian horse rescue), are free to advertise, reach thousands of people instantly and  generate a lot of money quickly.

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For businesses however, Facebook can be a mixed blessing. There is little or no control over what people write or post to your page, (moderation takes time). There is a lot of swearing on facebook and innapropriate words in peoples facebook “title”. These litter your wall and take the companies immediate image, out of the control of the company. If you are a child based charity, service or business it is important your image is “clean” and wholesome. Many compaies don’t want to be associated with politicial views and there are many opinions bandied about facebook that would be considered “non p-c”.

For some of these more “sensitive” companies and charities, Facebook campaigns may not be the right way to attract new clients. In these isntances it may be better to rely on tried and trusted promotional products that give constant brand reminders, are useful, have a long life and are cost effective too.

To view our entire promotional range, log on to www.mikkis.co.uk or call us for expert advise on 01255 225301, we are always happy to help get your company, charity, club or service noticed.

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