Monday, March 23rd, 2015

Creating a Customer Narrative with Promotional Products

Industries can be crowded and full of competition. Finding a way to stand out can be the most difficult part of your marketing strategy.


Narrative has become one of the best resources a company can use to keep their customers engaged. Telling a story is a great way to make your brand seem more human and interesting. If you allow customers to create experiences and their own stories around your brand and products, then you are already one step ahead.


In order to create a narrative for your company, the first step is to tell your story. When was your company founded? What are its key values? What challenges did you face during the first few years in business? Every business has an interesting background that must be made known so that people can connect with the product and understand the most basic principles of your business practices.


The other part of the process is giving your clients a chance to create a story with your brand. Promotional products are a good way to do this. In this day and age a business card loses its narrative value quickly. Perhaps your details will be added to a list of contacts, or people will look for you on social media but the card itself can be tossed in the rubbish bin. People know they can find your information online if they need it.

Promotional Product

A branded item usually has much more narrative potential. Not only will the client remember the trade show or business dinner where they received it, they will be reminded of your brand every time they see it.


They may even display a funny promotional stress ball on their desk and use it as an ice breaker with new clients, for example. The more creative you are with your giveaways, the more stories can be built around them, and the higher your engagement will be.


If in addition to a promotional product you also provide a great service or product, your customers can start generating thousands of stories around your brand; stories that are shared on social media or at the dinner table. Every time the narrative is shared and expanded upon, your customers will become more engaged and loyal to your brand.

Posted by Mikkis on March 23rd, 2015 | Filed in Branding, business advice, new business, new venture, Promotional, Stress Balls | Comment now »

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