Archive for the 'tradeshows' Category

Friday, November 28th, 2014

The Right Place and Time for Promotional Items

They say that when it comes to real estate it’s all about location, location and location. This is not only true for estate agents; it is also true for any kind of marketing strategy.

Location and timing are of utmost importance. Your name needs to be in front of your clients at the right place and the right time. This is one of the biggest advantages of a promotional item. They literally put your name, brand, and contact information in the hands of potential clients. If they receive them at a tradeshow and turn them into a desk toy, they may not call you for several months; but when they need your services, your name and information will be fresh in their minds.

The name of your business and your brand should reach as many people as possible in order to create new potential business opportunities. They should also always be in the hands of people that are already your clients to promote repeat business.

When you see someone handing out flyers in the streets, they have the right idea, however they often have the wrong location. Most people that are receiving the flyers are not potential customers, in fact most are just going to crumple them and throw them in the nearest bin. Your brand name is only powerful if it is in the hands of the right people, at the right place.

Take a good look at your brand and current customers to decide upon a place and time to distribute promotional products.

Tradeshows are one easy answer; you can also give a little something when closing a deal in order to keep your brand in the client’s mind. For every brand there is a special place, and if you find it and put your name there, you should start to see your business grow.

Posted by Mikkis | Filed in News, Promotional, Stress Balls, tradeshows | Comment now »