Friday, May 2nd, 2014

NFC mats, something new in the promotional market.

nfc-mats-group[1]NFC tags are tiny little microchips that can be built into coasters, bars runners, mouse mats and counter mats. When you put your phone close to the tag in the NFC mat it makes the “item” pop up on your screen. This “item” could be a phone number for a taxi company, a website for a paint supplier, a promotional code for a store or restaurant or anything else that would prove just a useful!

This tag makes the mat, coaster or runner interactive at a small cost. Imagine a taxi company creating some coasters or bar runners, your client has a few drinks, needs a taxi home and it’s so easy to hover their phone and press call, why would they find another number?

A company at an exhibition might use NFC tags in their mouse mat give aways, the prospecitive clients can then hover their phone and be taken straight to the website or given a discount code or incentive to buy a product in store.

Imagine a large DIY store that has counter mats full of product information. You could create a NFC taged counter mat, hosting several different tags to give different information about products such as paint or furniture dimensions, straight to the phone.

If you are a charity, the mat could advertise your charity and the NFC tag could take the phone owner straight to your donation page? How easy is that for the person to donate with limited effort?

The possibilities are endless with NFC tags. How could they benefit your club, organisation, charity or company?

To find out more, see www.mikkis.co.uk or call 0800 731 0301.



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